Free Live Training  |  Thursday June 18, 2026  |  11:00 AM EST

Why Hotel Leaders Get Passed Over for Promotion

And What the GM Actually Knows That You Don't

In this free 60-minute live training I will show you the exact financial leadership skills that get hotel professionals promoted, trusted, and invited to the decision-making table.

Thursday, June 18, 2026
11:00 AM EST  |  8:00 AM PST  |  4:00 PM GMT
LIVE  |  Free to Attend  |  Limited Spots
Join via Zoom: [ZOOM LINK]

We respect your privacy. No spam. Ever.

30+ 30+ Years in Hotel Finance
Author: The Prosperous Hotelier
Certified Hotel Accounting Executive (HFTP)
300+ 300+ Published Articles Worldwide
Marriott Hilton Fairmont Radisson Virgin Hotels Caesars Best Western

Most hotel leaders don't fail in their careers.

They stall.

Not because they lack work ethic, leadership ability, or operational experience.

But because nobody ever taught them how to understand the business side of hospitality.

The numbers. The financials. The language that owners, GMs, and asset managers speak every single day. The language most hotel leaders were never taught.

If you have ever sat in a budget meeting and nodded along hoping nobody would ask you a direct question about the numbers, this training is for you.

If you have ever watched a colleague get promoted ahead of you and wondered what they knew that you did not, this training is for you.

If you have been told to be more commercial but nobody has ever actually shown you what that means, this training is for you.

I spent 30 years in hotel finance as a Regional Controller, Corporate Director, and Hotel Manager at properties with brands like Fairmont, Marriott, and Hilton. I watched this same pattern at every property I worked at.

Talented people. Stalled careers. A gap that nobody was filling.

I left a senior role at Fairmont Hotels to build a program that closes that gap. This free training is the place to start.

Here is exactly what you will walk away with:

The real reason hotel leaders get passed over. Plus the one mindset shift that breaks the pattern for good. This is the thing nobody covers at any hospitality training you have attended.
How to read the numbers that matter in your hotel without an accounting degree. You will walk into any financial conversation with genuine confidence instead of quiet dread.
The exact financial language that owners, GMs, and asset managers at Marriott, Hilton, and Fairmont use every day. You will learn how to speak it fluently so you are seen as a business leader, not just an operational manager.
David's Core 5+ Financial Leadership Framework. The system used by hotel leaders across 4-star and 5-star properties worldwide. It takes you from uncertain about the numbers to being the most financially credible person in the room.

This is a 60-minute live training. No fluff. No theory. Just the framework, the language, and the mindset. Delivered by someone who has lived it for 30 years.

David Lund, The Hotel Financial Coach

Your Host

David Lund

The Hotel Financial Coach

David Lund has spent over 30 years in hotel finance as a Regional Controller, Corporate Director, and Hotel Manager at properties with brands including Fairmont, Marriott, and Hilton.

He left a senior role at Fairmont Hotels to build the Hotel Financial Coach because he kept seeing the same gap at every property he worked at: talented hotel leaders held back by financial skills nobody had ever taught them.

He is the author of The Prosperous Hotelier, a Certified Hotel Accounting Executive through HFTP, and a Certified Professional Coach through CTI. He has published over 300 articles in hotel trade media worldwide.

His work has been applied inside hotels with brands including Marriott, Hilton, Fairmont, Radisson, Virgin Hotels, Caesars, and Best Western.

His mission is simple: to give every hotel leader the financial skills that unlock the next level of their career.

30+ Years in Hotel Finance
Author: The Prosperous Hotelier
Certified Hotel Accounting Executive (HFTP)
Certified Professional Coach (CTI)
Former Senior Leader at Fairmont Hotels
Trained Leaders at Marriott, Hilton, Radisson, Virgin, Caesars & Best Western

Here is what hotel leaders say after working with David:

"David was onsite with our entire leadership team. His expert insight and detailed approach kept it interesting and informative for all. No matter the experience level, from Senior Leadership to a first-time leader, people took valuable lessons. In our meetings our leaders are able to truly follow the conversation and P&L review. Our month-end process was smoother and our forecast is getting closer to that plus or minus 3 percent."

Chad, Executive Chef, Berkeley CA

"David's workshop broke down imaginary barriers and fears that leaders have regarding finances, allowing everyone at all levels to feel and know that they are contributors."

Rana, Director of Operations, Vancouver

"I have no financial acumen but David, you are informative, logical and easy to understand. Thank you for this very enlightening course on something I feared."

Eyal, Director of Human Resources, Lake Louise

Ready to finally understand the numbers?

Register free. Thursday June 18 at 11:00 AM EST. 60 minutes. No public replay.

We respect your privacy. No spam. Ever.

Have a question? Here are the most common ones.

I am not a finance person. Will I be completely lost?

This training is built specifically for hotel leaders with no financial background. David has spent 30 years teaching finance to operational people inside hotels. If you can run a department, you can follow this session. That is the entire point of his work.

How long is it and will there be a replay?

The training is 60 minutes live. There is no public replay. The only way to access the content is to show up live on June 18 at 11:00 AM EST. A recording is available exclusively to members of the Hotel Financial Coach community.

Is this going to try to sell me something?

This is a genuine training, not a sales pitch. At the end David will share how to go deeper if that interests you. There is no pressure and no obligation. The training stands completely on its own. Come for the content.

This training is free.

But your spot is not guaranteed.

David hosts this training live once a month. There is no public replay.

The only way to access the material is to show up live on June 18.

If you have made it to the bottom of this page, you already know this training is relevant to where you are right now.

The question is not whether you should register.
The question is whether you will do it before the spots fill.

Thursday, June 18, 2026
11:00 AM EST  |  8:00 AM PST  |  4:00 PM GMT
Live via Zoom  |  Free to attend
Hosted by David Lund, The Hotel Financial Coach
Trained leaders at Marriott, Hilton, Fairmont, Radisson, Virgin, Caesars
Limited spots. Register now to guarantee your place.
Join Link: [ZOOM LINK]

We respect your privacy. No spam. Ever.